The de Luxe was introduced to compete with the Universal cameras from N&G. It was more expensive and did not sell as well as the N&G. Advertisements stressed the advantages of the de Luxe over the Universal, such as the changing arrangement where the plates were lifted by hand rather than a lever. Optional extras included Russia leather bellows and aluminium binding.

The de Luxe was produced in three models:

• No. 1 - Single extension with a Dallmeyer Stigmat lens.
• No. 2 - Two focus model with double extension and a Zeiss Anastigmat V11a with similar front and rear components.
• No. 3 - Three focus model with a Zeiss lens having different front and rear components.

Two sizes quarter-plate and 5" x 4" were regularly available, half-plate was occasionally advertised but otherwise available to special order.

A new version was introduced in 1901, this had an additional focal-plane shutter giving speeds to 1/1000. Only the two focus model advertised. A couple of years later the de Luxe ceased to be advertised. Around 1901 two cameras were made to special order one in quarter-plate size was made with solid gold fittings the other a half-plate had solid silver fittings.

An advertisement from 1899 states that it takes 400 hours of work to make a model 2 or 3 camera.